Wordego is an Online Advertising Network that makes programmatic advertising exceptionally rewarding for advertisers and publishers.
Wordego uses Text Mining and Machine Learning technologies to analyze the content of the web pages and the performance of the ads in real-time, to bring the most relevant and highest-performing ads to the visitors. These unique techniques boost the consumer-ad interaction on the web sites and thus provide higher investment returns for advertisers and significantly increased revenues for publishers.
Wordego processes thousands of algorithms and analyzes millions of data online; to connect more than 2000 brands, with over 35 million unique visitors, in excessive of 5000 web sites and mobile applications.
Wordego Opens Up to the World from Chicago
Chicago is the third most populous city in the United States and is an international hub for finance, commerce, industry and technology. Chicago is also one of the most important cities for the online advertising industry, as hosting some of the largest brands, ad agencies, ad technology companies and publishers in the world.
That’s why Wordego has also chosen Chicago as the center of its international expansion project, and opened up offices at 1871, the number 1 business incubation center in the United States. Within this perspective, starting by 2016, Wordego shall continue giving more effective services to global advertisers and publishers from its Chicago office, beside its other offices in Istanbul and Dubai.
Niche marketing is a highly targeted marketing strategy that focuses on a section of the market in particular. That particular section of the market has high potential to show interest to the product or service more than the majority of the market. Niche marketing focuses more on strategically selected media platforms that have high influence over targeted consumers. Online advertising is frequently used to target the specific segment, because online advertising offers different targeting and retargeting options based on customers’ interests, hobbies, locations and internet behaviors. Hence, it brings success along.
Technological advances have changed the face of marketing and advertising significantly in the course of time. The invention of new forms of media like internet has left industry no choice but create new strategies and tools to find their own most effective media mix. With those in mind, let’s look at the 5 technological advances that marketers can’t ignore to keep up with recent game changing technological advances.
Digital Marketing has transformed substantially especially for the last few years and has become an important medium for creating an online brand experience. In this article, you can find out the major online marketing trends and predictions for the near future. In a nutshell, over the next coming years, popularity of content marketing will rise and use of videos will grow. In addition, personalization will be more prominent and budgets allocated in online marketing will be on the rise. Lastly, marketing will go mobile.